Monday, November 8, 2010

ASIAN KUNG FU GENERATION: Word & Image

Asian Kung Fu Generation. Repeat after me; Asian Kung Fu Generation.

It sounds like a greasy delicious dish on a Chinese menu. Or a cultural revolution that took place somewhere in Asia that ended like Kung Fu Hustle.

Contrary to what you think, it is none of those.
Asian Kung Fu Generation is a full blown rock band from Japan whose name is synonymous with Kings of Leon and The Foo Fighters. They have nothing to do with kung fu, revolutions, or Hustle but they are worth listening to for anyone with a taste for the quirky or awesome.


In their 3rd single, " Kimi to Iu Hana",  they created an image of a young teenage girl who seemed to have been smashing guitars to beats of disco rock. The band employs the same artist in all of their album and single cover art and the style is consistently the same. This creates a continuity that allows the band to be instantly recognized by listeners.

The typography used in this album cover is homemade; it looks as if it was cut out from a woodblock with its sharp edges and jagged lines. This seems fitting with the general message presented by the girl in teenage angst, rock `n roll guitars, disco ball, and mass of flowers. The words interact with the image to give viewers a sense of the restless energy and pounding strings that this EP begs the listeners to tune into.

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